Regal by name, regal by nature! The first-class service provided by Regal Kitchens starts as soon as you step in the door. When you first enter the Chelmsford showroom, you might be surprised to see a butcher or a baker holding a workshop for customers, or even the interior design student from the local university doing some case studies. Every day is different at Regal Kitchens.
1. Congratulations on winning both the Best Use of Social Media award, and the Best Website award at the Studio Partner Awards. What do you think were the key factors that helped you win these awards?
Keeping customers up to date
Thank you very much. I think the fact that we appear on 9 different social media platforms. We share a wide range of different and informative posts helped us earn the Best Use of Social Media award. Our website is constantly undergoing changes to keep our customers up to date with events and news, as well as new ranges we offer. We strive to ensure our online presence is relevant to all, whether it be items on social media or just on the web.
2. What is the most satisfying aspect of working at Regal Kitchens and what is the culture like here?
Family run business
Regal Kitchens is a family run business and most of us have worked together closely and successfully for years. We are all quite relaxed but professional and try to create a sense of community within our showrooms
3. What do you pride yourselves on delivering to customers?
Client is king
We pride ourselves on a high level of service and treat customers the way we would expect to be treated. Our tagline ‘where client is king’ is our ethos and we really do live by it.
4. Where and what do you take your inspiration from?
Each customer has different ideas
Our client’s enthusiasm gives us all a lot of inspiration! Each customer we work with has a totally different set of ideas of what should be included in their kitchen, how it will look and how they will use it over its lifetime.
5. What do you think makes Regal Kitchens stand out from the crowd?
We’re not always sales orientated. We try to educate our customers with information on what goes into a new kitchen, as well as new recipes, kitchen gadgets and hacks to make us more approachable. Not everyone wants a new kitchen now but it is likely that they will at some stage.
We pride ourselves in our Cookaholics Club. It’s essentially a club for like-minded cooking enthusiasts who want to get the most out of their kitchens. We hold free workshop-style events for our existing and new customers. These range from butchery lessons and cake baking workshops to wine tasting evenings..
6.What has been the biggest kitchen trend that you have seen this year, and what do you anticipate to be the biggest trends for next year?
GREY! We love all the new shades of grey that are appearing through all our suppliers. In frame and painted timber also seem to be very popular at the moment and that looks set to stay for a while.
7. What attracted you to signing up as a Häfele Studio Partner?
What we are capable of achieving for our customers
Being a Häfele Studio Partner is a fantastic chance for us to get our name in front of many other traders who use Häfele. This helps them to understand our reputation and what we are capable of achieving for our customers.
8. What do you think are the biggest challenges that face kitchen designers currently? How do you think these can be addressed?
Offering our customers extra guarantees
Competition! There are so many independent kitchen showrooms now and once you’ve added online companies to that, it can make it difficult for customers to make a choice between them. This is why we offer our customers extra guarantees which help to separate us from the rest. We have been awarded as a Which? Trusted Trader, as well as full KBSA membership to provide customers with complete peace of mind.
We are also the only independent kitchen retailer in Essex awarded with the FIRA Gold standard for our installations team. We guarantee all parts and labour against manufacturing and design faults and we will beat ANY price you receive anywhere else for the same level of quality, service and customer guarantees.
9. What are your top tips for a homeowner who is considering buying a brand-new kitchen?
Based on his experience and expertise, the best person to answer this question is our senior kitchen designer, John Martin. You can read his tips here.
Feel inspired? You can find out more about Regal Kitchens on their Studio Partner profile.